The 2011 Goodwood Festival of Speed was launched today and Jaguar takes a huge part in it. Furthermore, the 50th anniversary of the iconic E-type is being celebrated.

Yasmin Le Bon and her daughter Ambe were present at the launch of the show. Amber posed alongside arguably the most famous E-type of all – one of two cars to have made an epic, high-speed journey from Coventry to Geneva in March 1961 at the behest of Sir William Lyons.  The car, a prototype Series One E-type roadster carrying the registration "77 RW", was delivered by Norman Dewis, Chief Test Driver at the time.

The new Jaguar XKR-S was tested by doing a series of dramatic demonstration runs up the notorious Goodwood hill.

The 2011 Goodwood Festival of Speed will see Jaguar take centre stage with a dramatic sculpture being commissioned for the lawn in front of Goodwood House.  The fans will be able to view an array of Jaguars from the past, present and a little way into the future with the XK120, and examples of the C-, D- and E-type.

The Festival will start on Thursday 30 June with the Moving Motor Show – a chance for visitors to experience the latest Jaguar road cars and even get behind and take on the Goodwood hill.

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source: Jaguar