The latest member of the Lancia family has been awarded five prestigious Euro NCAP stars, positioning itself at the top of the safety league tables. This recognition confirms the special attention paid by Fiat Group Automobiles to all aspects of driver and passenger protection.
To achieve this important result, the
A unique holiday for 2 million tourists with a private chauffeur in the new Lancia Musa Poltrona Frau
Today at Forte dei Marmi, Olivier Francois, Managing Director of Lancia Automobiles, and Umberto Buratti, Mayor of Forte dei Marmi, presented the “Forte dei Marmi Vip Service” programme, organised with the brand new Lancia Musa Poltrona Frau city limousine.
60 very special Musas will take hold of Forte dei Marmi, the seafront and the ‘
For the launch of the model that will mark its return to the most important European car segment, Lancia chose to interpret the positioning of the Delta by combining the personality of Richard Gere and a story that is particularly close to his lifestyle and the values he upholds within one advertising spot.
This is not a product story but a political poem about peace. The advert does not promote technical values but human values. The day of br
Delta is a historical name that represents one of the pinnacles of Lancia's motoring history, but also a mathematical symbol that stands for change, progress. Delta is a universal measure of difference, a striving toward excellence by exceeding a previous limit. Our entire strategy is underpinned by a quest for an evolved form of the Delta.
So in this sense, the Lancia Delta is the first car to represent the new Lancia philosophy. An original and unique positioning, a blend of two values that
The three-year agreement with the prestigious Yacht Club de Monaco was presented in its exclusive clubhouse. This club is well-known throughout the world for being one of the most exclusive capitals of nautical tradition and for the spirit of elegance that it associates with every initiative.
A preview of the Lancia Delta was given for the Principality and in advance of the international presentation in June. The Lancia Delta will be one of th
Lancia and Poltrona Frau, two “Made in Italy” names par excellence, combine their traditions and brands to create a single article, in which the designer style, attention to detail and craftsmanship of the two-tone paintwork typical of Lancia cars, are merged with the exclusiveness and refinement of leather and the craftsmanship skills of Poltrona Frau.
This union has led to the birth of the new Lancia Musa Poltrona Frau, which will be presented in June as a top-of-the range “City Limousine”. A designer c
The Lancia Delta is born in the autumn of 1979, in 1980 it is voted “car of the year” by a jury of specialized journalists. The bodywork has a strong personality, the engine is high-performance, and the model represents a true generation leap, both in terms of the global concept of the vehicle, and for its engineering, style and quality. It's not by chance that the public finds in the delta excellent performance, care in the finish and the generosity of the materials typical of the great Lan
After its world preview at the recent Venice Film Festival, the Musa now makes its debut at the Frankfurt Motor Show, the heir to a winning model which in three years on the market has not only achieved the ambitious goals it set itself, but has done so very convincingly (in 2006 and 2007 it was the best-selling compact people-mover in Italy).
Today it is up to the Musa to continue the job, playing the same trump card as the previous model, and bringing the values of Italian hospitality to mo