Chevrolet Colorado Gets a Hot Summer Special Edition
Chevrolet Colorado will get for the 2017 model year a hot special edition called "Shoreline" that targets the midsize pickup market. The vehicle joins Chevy's portfolio of special editions for trucks that comprises of the Colorado Z71 Midnight, Colorado Trail Boss, Silverado Realtree, and Silverado Special Ops. Some of them we have discussed previously in our blog.
An interesting fact is that the state of California is by far the largest midsize pickup market, and it seems that the vehicle specifically targets this state. In fact there are more midsize trucks sold in Los Angeles than the next two largest markets… combined.
And this is why in order to appeal to this specific demographic, the Shoreline edition will be based on the Colorado extended cab models in LT trim and of course offered within the choice of two-wheel-drive and four-wheel-drive variants.
Again, inspired by the state of California, the model will be painted in bright exterior colors and will feature exclusive blacked-out trim as well as minor chrome accents. Speaking about the paint scheme colors, the pickup is getting the Silver Ice Metallic, Summit White, Laser Blue, or Red Hot. Some of the exterior changes included feature body color front grill, black 18-inch wheels, and black trim for the door handles, mirrors and beltline.
Other cool additions that other Colorados do not have are the spray-in bedliner, all-weather floor liners, and one-year of Sirius XM radio subscription. In other words, with the Shoreline and the other limited editions, Chevy is continuing its strategy of delivering one-off trucks designed for every specific need of the customer. And this is a step forward into selling more midsize pickups than ever before.