The electromobility strategy of BMW today has been finally revealed with the delivery of the first all-electric ActiveE model in the US. More importantly BMW are happy to confirm that with the electric vehicles can absolutely serve one's daily driving needs without compromise. The launch of the new all-electric BMW i model is expected in 2013.

To go further into details, the BMW's electromobility development strategy began with the MINI E Field Trial in the summer of the year 2009.  There were a lot of questions going on along with the launch of the MINI E. For instance, could a private individual live with an electric vehicle on a daily basis without changing their driving habits? The results were spectacular, because not only all of the MINI E pioneers proved without unquestioningly that it could be done, but also that doing so required no change in their daily routine! The only exception and difference was the plugging-in instead of stopping at the gas station.

2012 BMW All-Electric ActiveE

The Moloughneys today became the first dealership who will lease a BMW ActiveE for a two year period.  Deliveries will continue over the next several weeks. As already tested - the MINI E provided valuable information about the life with an EV; now is the BMW ActiveE lease period is prepared to be used to gather feedback that will be part of the development of the BMW i3 (the latter will come to market in 2013). More importantly, the ActiveE is the only car that is 100% Electric and 100% BMW. And it will definitely provide the performance and efficiency everyone has come to expect from The Ultimate Driving Machine®.  It has an output of 170 hp (125 kW) and maximum torque of 184 lb-ft (250 Nm) from a standstill. Hence, it is possible for the BMW ActiveE to accelerate from 0–60 mph in under nine seconds. Moreover, newly developed lithium-ion batteries facilitate a driving range of up to 100 miles on a full charge.

2012 BMW All-Electric ActiveE

BMW Group makes a big step towards an emission-free, mass-produced electric vehicle with the launch of this BMW ActiveE. Within the framework of project i, the BMW Group is carrying out research and development work on the development of electrically powered vehicles. The next step will be the BMW i3, which is prepared for launching in 2013. The design of the vehicle will meet the demands of a sustainable mobility solution for congested urban areas. Therefore the drive components and battery technology that are going be used in the BMW i3 are now being tested in the BMW ActiveE. However the ongoing field tests involving more than 600 MINI E cars, have already given important information about the demands on future electrically powered production vehicles. Beginning with year in the US, Europe and China, a test fleet of over 1100 BMW ActiveE vehicles, produced at BMW's Leipzig plant, will provide further valuable insights into the everyday use of the vehicle. Furthermore, the feedback from customers driving the MINI E and the BMW ActiveE will be used directly into series production of the BMW i3.

2012 BMW All-Electric ActiveE

Source: BMW